High growth companies we’ve worked with:
“If you are a SaaS company looking for help driving predictable revenue through strategy and execution, there is no better partner for you than Compound Growth Marketing.”
- Dave Gerhardt, Founder ExitFive, and two-time Compound Growth customer at Drift and then Privy
“Anyone can manage an ad account nowadays. We didn’t want to just outsource our ad spend. We wanted a scalable approach to ad spend that supported our overall demand generation strategy. That’s what we got from CGM.”
- Mike Volpe, Former CMO of Hubspot and Cyberreason, and CEO of Lola
Funnel
Full funnel focus
Companies underestimate the impact that top of funnel strategy has on down-funnel conversion. We leverage insights from revenue operations insights to drive our top-of-funnel and middle-of-the-funnel execution and optimization.
Revenue operations
Revenue operations must be a source of information, and efficiency for the rest of your marketing organization. A strong Revenue Operations function thinks about the end user in sales and marketing, is building data that is accessible across the organization, and focuses on the necessary integrations in order to drive better performance.
Demand creation
There is no single playbook that works for acquisition. Our focus typically starts with a revenue intelligence exercise to know where your best customers are coming from. Then we focus building out sustainable channels that can help you grow from $5 to over $100M. Successful channels are affordable, scalable and predictable. Our focus in this area is co-marketing, SEO, content, paid media, and ABM.
Funnel economics
The funnel is a challenge. Typically, people will invest in A/B testing tools to improve the funnel, but this isn't the only way. The funnel is all about intent and getting users to the "aha!" moment where they realize the true value of your product. We focus on each customer touch point to build a great experience that will get your customers to convert, and make them love your brand.
scaling
We've been here before. We know who to hire, when to hire them, and we help with all of this. Growth is tough. Its a challenge to navigate it and get to your full potential. We've been there before in public companies and in early stage companies. We know the challenges, we know when to double down, and we know that in order to hit aggressive targets you need to make the right decisions.
Experience
Growth that builds on itself
Too much money is poured into channels that stop getting results as soon as you stop investing time and/or money into them. LogMeIn, Monster, Yesware, Workable and other high growth companies have benefited by working with me to identify the right acquisition channels and help them build out their marketing teams. I focus on the customer to see where they are looking and match their intent to provide them with what they need.
What I found was that there were ways to grow so that the growth was sustainable and had the type of curves that build great businesses, and there were channels that cost a lot of money and stopped providing results as soon as they were turned off. The channels that build on themselves can take longer, but I have identified how to accelerate their growth while also making them predictable and scalable.
The idea of this firm is on building scalable marketing growth. That means we make decisions that help companies build strong customer economics over the long term. Don't come to CGM for quick wins, though we often get results, we look for sustainable growth.
